Social media offers businesses a wide range of benefits, including helping to improve their SEO and setting you and your team up as experts in your market.
With so many platforms out there, it can be hard for businesses, particularly small organisations, to find the best solutions for them and create a strategy that will boost their profile.
To help you to optimise your business’s social media strategy and make the most out of this growing space, here are some of my top tips.
There are a wide variety of different social media platforms out there, each with their own unique functions and features. Some are more important to businesses than others, and there are certain platforms that will be better for some specific industries. For example, Instagram is a visual social media platform that relies on photographs, meaning it is ideally suited for creative businesses with products or designs to promote. Meanwhile, a professional site like LinkedIn will be better suited to a business that wants to connect with customers and be seen as a thought-leader.
Digital PR is the process of creating quality content to drive users to your website and boost your social media presence. It’s different to traditional PR, but is starting to creep into this sector thanks to its growing relevancy and importance. If you’re using this approach, then use social media to boost your content and drive more viewers to your site.
Measure the impact of your social media strategy by using digital tools to track your progress and see which parts of your approach are working well and which ones need improvement. These tools will allow you to review each aspect of your approach and make necessary changes to optimise your strategy, ensuring that you keep improving and flourishing over time.
Each social media platform brings in new rules and updates on a regular basis, so follow their press rooms to keep up to date with the latest developments. You should also review the new social media platforms coming onto the market and explore the ones that may be worth your time. Some may just be fads, but others may become important later, so keep yourself informed to ensure your business is always ahead of the latest changes in the world of social media.
© 2020 All Rights Reserved Ella Woodward